DMI - Case Studies (Government)

Government Case Studies

City Cycles Notification to Successfully Reduce Cost

Background

Local large city agency needs to reach out to its households regarding ongoing upgrades in citywide recycling programs.

Challenge

With budget constraints apparent - how to identify, split, and select a targeted 1/3 of its population properly in order to run a revolving 3-year direct mail outreach campaign.

Solution

DMI's Research team works to not only keep the first select area concentrated for maximum postal bulk mail discounts, but to also identify county pockets not serviced by the city, thus eliminating the potential for wasted materials and postage.

Results

Successful 3-year process, with less than 1% crossover in selection areas and continued requests for more information on the recycling program as it grows.

Creative Upgrade Reduces Cost with Modernized Business Licenses

Background

Large city agency in need of revamping the look and process of their business license structure.

Challenge

Keeping to minimal cost, and restyling the license to be easier on the eye, with high quality print (no carbon copy look), and tying into the usual mail package of contiaining a memo from the mayor.

Solution

DMI's Graphics department restructured the package to allow for not only a larger license area than before, but an attached full letter from the mayor on city letterhead.

Results

The newly designed business license was well received, and displayed, by those businesses that were good enough to comment back to the city, and in fact became the pattern to be followed by other departments for fire permits, off-sale alcohol permits, and building code permits.

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