DMI - Case Studies (Healthcare)

Healthcare Case Studies

Hospital Foundation Maximizes Community Fundraising With Modeled Data

Background

A regional affiliate of a national children's health facility tries to reach out to the community for support via standard direct mail. Unimpressed with the results, they are looking for a way to build and expand a passionately committed donor pool in their home region.

Challenge

Traditional marketing and creative do not work for this facility's tightly geographically limited home market. There is a need for distinct creative and drill down understanding of message and package. Measuring by value of gift, the best targets for prospecting are not traditional givers. Also, HIPAA rules for data handling must be considered when looking to grateful program participants.

Solution

DMI's Research Team models on their current best donors, works closely with the development team to find key components of messaging that align with the modeled list, and pulls together creative that is reflective of both the organization's mission and the community in which they are soliciting support. DMI works with the local US Post Office to ensure prompt delivery of materials, and uses the response to refine and enhance the models for the on-going program.

Results

Modeled data yields significant portion of the budget for the facility and these proven techniques, updated at least two seasons per year, allow for such updates in the modeling procedure, thus increasing the percentages on an ongoing basis.

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