DMI - Case Studies (Real Estate)

Real Estate Case Studies

Modern Senior Living Center Generates Better Qualified Leads With Targeted Data

Background

A senior living group with dozens of sites, and thousands of units to manage, is looking for the right way to reach seniors, to open the dialogue on quality senior-living-to-managed-care solutions for people in their 60s and beyond.

Challenge

How to identify people most likely to be able to enjoy and afford these high end quality services, and determine which site is most likely for them. How to turn out programs on-demand to respond to rapidly changing market needs.

Solution

DMI uses research and mapping to involve site managers with hands-on understanding of their particular area. With in-house review prior to final selection, DMI is able to create strongly focused target lists of likely seniors with appropriate resources within days. In addition, DMI profiles and selects children of seniors as well. Using knowledge of targets, DMI provides site specific creative and standard templates, then carries out intense and targeted mailings.

Results

The client receives twice as many calls for information over previous, generic, direct mail campaigns. Plus, according to the marketing manager: "these callers are all much more qualified". Since programs are modular, the client experiences both time and cost savings as well.

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