Retail Case Studies

Coordinated Marketing Campaign Promotes Customer Retention

Background

A national organization seeks to build market share through acquisition of independent stores and selected regional chains.

Challenge

Once a store acquisition occurs, how to encourage and incentivize previous independent customers to experience the value of the new operation and become loyal customers.

Solution

DMI and client build a strong communication-on-demand program to reach out to the acquisition customer base, and the entire best market region around each store. Using mapping and profiling DMI teams work with the client team to implement quickly (within days) and focus on best prospects in building new commitment. New creative and respositioned offers are tested and response tracking is added to provide continuous improvement, reducing cost and improving ROI.

Results

All outreach is now in mail within 1-2 days of acquisition, overall costs are reduced, and new programs are brought on-line to assist in drawing additional customers to the enhanced facility. A cross sell program shows value, and a new loyalty approach is launched as part of the on-going improvement cycle.

---

DMI— transforming data for sustainable and measurable results.

DMI Industries

Our proven data solutions and expert fulfillment services ensure your project will be managed seamlessly from beginning to end.

• Non-Profits
• Utilities
• Financial Services
• Retail
• Government
• Education
• Healthcare
• Real Estate

---