Analysis & Modeling

Using data analysis and proprietary predictive tools, we thoroughly examine your customer data set, creating a framework for success to increase response and ROI for your marketing programs.

DMI uses a proven approach to isolate and remove data "distractions", add data points, and produce model outputs that allow you to effectively select your most valuable targets and improve your direct marketing and outreach potential.

DMI's analytical products are fully scalable. Any size organization, from local retailers to national chains, can benefit from the knowledge DMI data analysis provides.

We work within all industry sectors including non-profit, retail, government and financial organizations.

Analysis & Modeling Products

DMI has a series of products that provide various levels of market intelligence based upon the needs and resources of your organization:

Profile Analysis: Snapshot of what your customers or donors look like.

• Who needs this? Organizations that have a customer or donor list and would like to market to prospects similar to their own. This step helps you identify your target market.
• Requirements: customer/donor file

Modeling: Customized regression analysis to identify your best prospects.

• Who needs this? Any organization looking to improve their targeting capabilities and increase response, revenue and ROI.
• Requirements: customer/donor file and prospect file

Response Analysis: Measuring & understanding the effectiveness of your campaign.

• Who needs this? Organizations that possess a mail file and response file for a mailing campaign and wish to improve their efforts in subsequent projects.
• Requirements: mailing file and a response file

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DMI— transforming data for sustainable and measurable results.

DMI Industries

Our proven data solutions and expert fulfillment services ensure your project will be managed seamlessly from beginning to end.

• Non-Profits
• Utilities
• Financial Services
• Retail
• Government
• Education
• Healthcare
• Real Estate